MTA DIGITAL
PRODUCTS

UX/UI Icon
UX/UI DESIGN

OVERVIEW

The MTA is the number one resource for public transportation in New York City, with millions of New Yorkers relying on it everyday to get them where they need to go. The MTA digital products are designed to enhance the commuter experience as well as optimize MTA service.

CHALLENGE

The MTA currently provides way too few services to aid riders on their commutes, thus leaving them to fend for themselves on public transport. It becomes overwhelming overall during the whole trip experience.

OBJECTIVE

Create a simple task flow that will make trip planning easy for users through the use of MTA digital products as well as provide constant updates from MTA themselves to keep interaction with riders consistent.

DURATION

4-5 Months

TOOLS

Figma / Adobe Illustrator / Adobe After Effects

TEAM

Miguel Gaspar, Mimi Bancod Buan, Sophie Tatarchuk, Gianelle Leger

ROLE

App Designer / Motion Designer

SOLUTION

A simple task flow that will make trip planning easy for users, as well as services that will provide constant updates from MTA themselves to keep interaction with riders consistent and lessen travel frustrations.

MTA DIGITAL 
PRODUCTS

UX/UI Icon
UX/UI DESIGN

OVERVIEW

The MTA is the number one resource for public transportation in New York City, with millions of New Yorkers relying on it everyday to get them where they need to go. The MTA digital products are designed to enhance the commuter experience as well as optimize MTA service.

CHALLENGE

The MTA currently provides way too few services to aid riders on their commutes, thus leaving them to fend for themselves on public transport. It becomes overwhelming overall during the whole trip experience.

OBJECTIVE

Create a simple task flow that will make trip planning easy for users through the use of MTA digital products as well as provide constant updates from MTA themselves to keep interaction with riders consistent.

DURATION

4-5 Months

TOOLS

Figma / Adobe Illustrator / Adobe After Effects

TEAM

Miguel Gaspar, Mimi Bancod Buan, Sophie Tatarchuk, Gianelle Leger

ROLE

App Designer / Motion Designer

SOLUTION

A simple task flow that will make trip planning easy for users, as well as services that will provide constant updates from MTA themselves to keep interaction with riders consistent and lessen travel frustrations.

PERSONAS

SARAH LIU

24
The Out of State Student

PAINS

Multiple MTA Apps
Navigation Confusion
Overwhelming Experience

NEEDS

Simpler Trip Planning
Constant Updates
Unified MTA App

JOHN RUSSO

57
The Veteran

PAINS

Lack of Accessibility Points
Bilatereal Hearing Loss
Miscommunication

NEEDS

Straightfoward Directions
Easy-Access Points
Avid Assistance

LUCAS BUNMA

17
The Young Entrepreneur

PAINS

Train Inconsistencies
Misinformation
Lack of Updates

NEEDS

Convenient Route Options
More Travel Guidance
Explore More of NYC

MARJORIE MOORE

36
The new COVID Worker

PAINS

Lack of Structure & Control
Abrupt Service Delays
Health & Safety Concerns

NEEDS

Consistent Communication
Transparent Schedules
Stress-Free Commutes

RESEARCH

MOBILE

ACCOUNT

Users can create their own MTA account on the Riders app to keep up with their commutes. Users can personalize their experience by saving their recent trips that they can refer back to, and the app will learn and remember your most frequently taken buses, trains, etc.

TICKET WALLET

Users can directly purchase a digital ticket for either the Metro-North or LIRR from the app, allowing for quick access and convenience. They will be able to save these tickets in a digital ticket wallet. Users also have access to a virtual MetroCard for contactless swipes through subway turnstiles.

SUPPORT

Whenever users are in need of assistance, they can easily chat with an MTA representative through the support feature. A real MTA representative will chat with users and provide guidance and solutions for any passenger concerns.

KIOSK

NAVIGATION AND LIVE MAP

The digital kiosk provides several map features including a live map and a navigation system. The live map allows users to see in real time how far away incoming trains are from the station. With the navigation system, the kiosk will give users directions on how to get to certain station from their current station if they are confused.

RESOURCES

The information tab allows new passengers to obtain information about the MTA easily. The FAQ section lets users see answers to frequently asked questions. The transferring section gives information about transferring to other MTA lines. Ask for assistance calls an MTA employee to you if you need further assistance. Lastly, the other services section provides other methods of contacting the MTA.

BRAILLE

Users with visual and hearing disabilities will be able to use this mini electronic braille tablet. The dimensions of the tablet are 9.75 x 7.03”. With vibrational technology and braille keyboard, users will be able to use braille easily. They also have the audio option that they can use for more accessibility.

BUS POLE

UPDATES AND TRACKING

Offer more information and insight to bus routes through live GPS displays and consistent updates of schedules, traffic, and bus locations.

UTILITIES

Focusing on the mental and physical comfort of commuters, utilities will transform bus hubs into safe, reliable spaces for waiting and receiving easy-access essential information.

MOBILE

ACCOUNT

Users can create their own MTA account on the Riders app to keep up with their commutes. Users can personalize their experience by saving their recent trips that they can refer back to, and the app will learn and remember your most frequently taken buses, trains, etc.

TICKET WALLET

Users can directly purchase a digital ticket for either the Metro-North or LIRR from the app, allowing for quick access and convenience. They will be able to save these tickets in a digital ticket wallet. Users also have access to a virtual MetroCard for contactless swipes through subway turnstiles.

SUPPORT

Whenever users are in need of assistance, they can easily chat with an MTA representative through the support feature. A real MTA representative will chat with users and provide guidance and solutions for any passenger concerns.

KIOSK

NAVIGATION AND LIVE MAP

The digital kiosk provides several map features including a live map and a navigation system. The live map allows users to see in real time how far away incoming trains are from the station. With the navigation system, the kiosk will give users directions on how to get to certain station from their current station if they are confused.

RESOURCES

The information tab allows new passengers to obtain information about the MTA easily. The FAQ section lets users see answers to frequently asked questions. The transferring section gives information about transferring to other MTA lines. Ask for assistance calls an MTA employee to you if you need further assistance. Lastly, the other services section provides other methods of contacting the MTA.

BRAILLE

Users with visual and hearing disabilities will be able to use this mini electronic braille tablet. The dimensions of the tablet are 9.75 x 7.03”. With vibrational technology and braille keyboard, users will be able to use braille easily. They also have the audio option that they can use for more accessibility.

BUS POLE

UPDATES AND TRACKING

Offer more information and insight to bus routes through live GPS displays and consistent updates of schedules, traffic, and bus locations.

UTILITIES

Focusing on the mental and physical comfort of commuters, utilities will transform bus hubs into safe, reliable spaces for waiting and receiving easy-access essential information.