PLAYSTATION WEBSITE REDESIGN

UX/UI Icon
UX/UI DESIGN

OVERVIEW

The Playstation website provides users with various experiences to explore various games and services provided by Playstation itself. This redesign of the website through mobile and desktop applications will enhance the experience by creating an easier flow users can follow as well as become engaged visually with updated graphics and visual indicators.

CHALLENGE

Current website has two sections that separates the content and creates unnecessary detours. The current flow is too tedious, and the Playstation website redirects users to a completely different sub-website for shopping.

OBJECTIVE

Make the task flow as smooth and simple as possible and create a visually fun and modern UI that will encourage new and visiting users to engage with the website.

DURATION

4-5 Months

TOOLS

Figma / Adobe Illustrator

ROLE

UX/UI Designer

SOLUTION

A complete redesign of the Playstation website that incorporates a seamless and stress-free shopping experience, allowing customers to complete the process in a simple manner without redirection to a different sub-site.

PLAYSTATION WEBSITE REDESIGN

UX/UI Icon
UX/UI DESIGN

OVERVIEW

The Playstation website provides users with various experiences to explore various games and services provided by Playstation itself. This redesign of the website through mobile and desktop applications will enhance the experience by creating an easier flow users can follow as well as become engaged visually with updated graphics and visual indicators.

CHALLENGE

Current website has two sections that separates the content and creates unnecessary detours. The current flow is too tedious, and the Playstation website redirects users to a completely different sub-website for shopping.

OBJECTIVE

A complete redesign of the Playstation website that incorporates a seamless and stress-free shopping experience, allowing customers to complete the process in a simple manner without redirection to a different sub-site.

DURATION

4-5 Months

TOOLS

Figma / Adobe Illustrator

ROLE

UX/UI Designer

SOLUTION

Make the task flow as smooth and simple as possible and create a visually fun and modern UI that will encourage new and visiting users to engage with the website.

UI DESIGN

MOBILE

LANDING PAGE

Landing page contains content that ranges from news to new products and even the latest deals from Playstation. Scrolling down the page will keep users engaged and interested.

HAMBUGER MENU

The hamburger menu icon on the top left will open for easy navigation. Users can access their Playstation accounts or choose to browse a specific category.

SEARCH FOR A PRODUCT

Tapping on the Search Icon and typing in a product search will prompt a dropdown menu of suggestions to appear. If the product the user is looking for is not present, they can look at all the search results.

FILTER

To narrow down the search, the filter can be applied to find a specific product. After applying the filter the results will reorganize to make the search easier. Results after a filter is applied will show the desired products in whatever category is needed.

ADD TO CART

After selecting a product, the user is taken to the Product Detail Page where they can add the product to their favorites, rate the product, or add it to their carts.

CHECKOUT

Adding an item to the cart will prompt a checkout card to appear. This is a quick way users can go checkout immediately after finding a product or view their cart.

PRODUCT DETAIL PAGE

Users can see details about the game such as screenshots and even a description. The PDP has drop down menus for Description, Reviews, and Add-Ons to make the PDP less congested.

REVIEWS AND ADD-ONS

Reviews can be seen according to username, date it was posted, the review itself, and the number of likes and dislikes in terms of helpfulness. Add-Ons show additional content that can be purchased with the product as well as price.

DESKTOP

LANDING PAGE

The flow of the desktop mirrors the mobile version. The desktop version displays the content differently to adjust for the screen size. The search, profile, and cart icons can still be found at the top, while the nav has now been taken out of the hamburger menu and has been placed to the left of the hero image.

RESULTS

Products are shown in a grid view and the filter is now shown on the left side. Tapping an icon to open filters is not required and makes the search simpler on desktop. A horizontal nav is now placed on the top to make access easier.

PRODUCT DETAIL PAGE

The desktop PDP is oriented more horizontally compared to the mobile PDP to utilize more of the space. A hero image of the product is displayed at the top. The desktop PDP does not have a dropdown hiding the description, instead the only components hidden are the reviews and add-ons.

ADD TO CART

Adding an item to the cart prompts a card to appear where users can go straight to the checkout, view their cart, or continue shopping.

UI DESIGN

MOBILE

LANDING PAGE

Landing page contains content that ranges from news to new products and even the latest deals from Playstation. Scrolling down the page will keep users engaged and interested.

SCROLL TO INTERACT

HAMBUGER MENU

The hamburger menu icon on the top left will open for easy navigation. Users can access their Playstation accounts or choose to browse a specific category.

ADD TO CART

After selecting a product, the user is taken to the Product Detail Page where they can add the product to their favorites, rate the product, or add it to their carts.

CHECKOUT

Adding an item to the cart will prompt a checkout card to appear. This is a quick way users can go checkout immediately after finding a product or view their cart.

PRODUCT DETAIL PAGE

Users can see details about the game such as screenshots and even a description. The PDP has drop down menus for Description, Reviews, and Add-Ons to make the PDP less congested.

REVIEWS AND ADD-ONS

Reviews can be seen according to username, date it was posted, the review itself, and the number of likes and dislikes in terms of helpfulness. Add-Ons show additional content that can be purchased with the product as well as price.

DESKTOP

LANDING PAGE

The flow of the desktop mirrors the mobile version. The desktop version displays the content differently to adjust for the screen size. The search, profile, and cart icons can still be found at the top, while the nav has now been taken out of the hamburger menu and has been placed to the left of the hero image.

SCROLL TO INTERACT

RESULTS

Products are shown in a grid view and the filter is now shown on the left side. Tapping an icon to open filters is not required and makes the search simpler on desktop. A horizontal nav is now placed on the top to make access easier.

GRID AND HORIZONTAL VIEW

Users can choose to view the products in two different ways, grid view and horizontal view. Horizontal view lessens the visual congestion of products and only shows three per page.

PRODUCT DETAIL PAGE

The desktop PDP is oriented more horizontally compared to the mobile PDP to utilize more of the space. A hero image of the product is displayed at the top. The desktop PDP does not have a dropdown hiding the description, instead the only components hidden are the reviews and add-ons.

ADD TO CART

Adding an item to the cart prompts a card to appear where users can go straight to the checkout, view their cart, or continue shopping.

DESIGN SYSTEM

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TYPEFACE / ROBOTO

Medium
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Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()
Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()

COLOR

PRIMARY AND SECONDARY
Primary
#0068D4
Secondary
#9DE5F1
TERTIARY
Tertiary
#051543
CANCEL
Cancel
#CC0000
ACCENTS
Black
#000000
Footer
#353535
Search
#717171
Caption
#8C8C8C
Divider
#B5B5B5

ICONS

BUTTONS

SMALL BUTTON MOBILE / 161 x 41 px
LARGE BUTTON MOBILE / 200 x 41 px
BUTTON DESKTOP / 213 x 54 px

CARDS AND COMPONENTS

Product Card
Search Card
Cart Card
Add-Ons Card
Mobile Reviews
Desktop Reviews
Horizontal Navbar

GRIDS

MOBILE GRID
4 Columns / 20 Margin / 12 Gutter
DESKTOP GRID
12 Columns / 30 Margin / 20 Gutter