THE LAND AND
SEA THAT ONCE
WAS

Motion Icon
MOTION DESIGN

OVERVIEW

The ever growing pollution problem in the Philippines has been a prominent issue for years, evolving to catastrophic proportions. The continuous usage of vehicles, urbanization, as well as an increase in littering has made the quality of the environment deteriorate. Practicing cleaner methods to reduce pollution will help aid in stopping the adverse effects of humans on the environment.

CREATIVE CONSCIENCE SHORTLIST

CHALLENGE

Because there is no engaging way to show information regarding this topic, we must convey the urgency of the pollution crisis and convince viewers to take action against the negative effects of pollution in a way to encourage them to take action.

OBJECTIVE

Provide statistics to show viewers how serious the effects of pollution are in the environment. Use interesting visuals to capture the attention of the viewer and keep interest in the topic.

DURATION

2 Months

TOOLS

Adobe Illustrator / Adobe After Effects / Adobe Audition

ROLE

Motion Designer

SOLUTION

An engaging and visually interesting video that highlights the statistics of pollution that is experienced within the Philippines, and how it severely affects the country’s environment.

THE LAND AND SEA 
THAT ONCE 
WAS

Motion Icon
MOTION DESIGN

OVERVIEW

The ever growing pollution problem in the Philippines has been a prominent issue for years, evolving to catastrophic proportions. The continuous usage of vehicles, urbanization, as well as an increase in littering has made the quality of the environment deteriorate. Practicing cleaner methods to reduce pollution will help aid in stopping the adverse effects of humans on the environment.

CHALLENGE

Because there is no engaging way to show information regarding this topic, we must convey the urgency of the pollution crisis and convince viewers to take action against the negative effects of pollution in a way to encourage them to take action.

OBJECTIVE

Provide statistics to show viewers how serious the effects of pollution are in the environment. Use interesting visuals to capture the attention of the viewer and keep interest in the topic.

DURATION

2 Months

TOOLS

Adobe Illustrator / Adobe After Effects / Adobe Audition

ROLE

Motion Designer

SOLUTION

An engaging and visually interesting video that highlights the statistics of pollution that is experienced within the Philippines, and how it severely affects the country’s environment.

CALL TO ACTION VIDEO

The call to action video was made for the intent to educate and inform viewers about the adverse effects of pollution in the Philippines and what we can do to prevent further damage to the environment. The script conveys the urgency of this topic in a story-like way, telling a story about a beautiful land that was being ruined by neglect and man-made pollution. As for the style of the video, it was made to look like a paper puppet theater, with the colors showing vibrancy of the many ecosystems of the Philippines.
The call to action video was made for the intent to educate and inform viewers about the adverse effects of pollution in the Philippines and what we can do to prevent further damage to the environment. The script conveys the urgency of this topic in a story-like way, telling a story about a beautiful land that was being ruined by neglect and man-made pollution. As for the style of the video, it was made to look like a paper puppet theater, with the colors showing vibrancy of the many ecosystems of the Philippines.